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Fortune Hi-Tech Marketing looks to have started in 2001. Founder Paul Orberson entered the world of network marketing back in 1990 to afford exceeding stability financially to his family. He became so advantageous at such a young age he could have retired. But, he did not want to retire. So, he started his very own corporation.
Have a reason for having your sale: a thank you to your subscribers, a holiday promotion, share some personal reason for having a sale - like you need quick cash to pay the tax man, have a birthday sale, or an anniversary of your business sale. You get the idea.
In most cases, you should prefer to buy the business through transfer of assets. There will be instances where you might want to take over a corporation. For instance, your personal credit might not be up to par and if you can acquire an on going business with a stock option and assume the assets and liabilities, this could be to your advantage. You might not have to provide financial information to landlord and suppliers when you do a stock option. Make sure that the owner of the business hasn't co-mingled other business activities with the business you will be purchasing. Have the Seller sign a strong indemnification clause.
The good news is Google is way ahead of you and your small business. Google has already taken the initiative for you to a certain extent. Google has created Google+ Local place (formerly Google Places) and has likely already created a local presence for your business. You have to love Google.
Thou shall be reasonable in my expectations on sales price and terms. The days of irrational exuberance are over. If the sales price range for a business in your industry is between 4 and 5.5 times EBITDA, your objective is to sell your business at the top end of the range. If your business had an EBITDA for the last fiscal year of $2.5 million. Your gross transaction proceeds could range from $10 million to $13.75 million. A skilled M&A firm with a proven process can move you to the top of your industry's range.
When I first found out about word-of-mouth marketing I loved the idea but didn't think I could succeed at it. I actually tried it http://Fundmyexit.com/exit-strategy/index.Html a couple of times and realized it was not for me.
Best selling business author, Stephen Covey, says, "Most people think that leadership is a position. It's not." Leadership isn't bestowed with formal authority; rather it is conferred by followers. It's natural to assume that you're in the leadership role because you run the place, however, the truth is without committed followers, you are blowing your own horn and leading a parade of one.
Imagine you might have two solutions. Choice A. you buy your daily important items, option B. you purchase your everyday essential goods and get an opportunity to earn from it. Which one will you choose? Of course you will pick up option B.